Interdisciplinary design studio at the intersection
of product and communication
One coherent system ///  Because design drives business.
Independent Design StudioVienna / Wels / Steegen

Form becomes meaning.Product becomes brand.Brand becomes experience.

Industrial × Communication × Packaging

We design products, packaging, brands and communication – united by one strategy. From the first sketch to the shelf, we create a coherent whole that builds authenticity, trust and growth. Because design drives business.

STOCKENHUBER DESIGN – Industrial, Communication, Packaging · Vienna, Wels, SteegenDiscover projects
Three disciplines. One concept.

One idea.
Shaped as a product, told as a brand, lived as an experience.

Target group

Good design doesn’t happen at the boundaries between disciplines, but where they interlock. We rarely develop products, packaging, brands and communication in isolation – we treat them as parts of one overall strategy.

With more than 30 years of experience, we combine strategic thinking with design – from the product idea and its form to packaging, brand identity and communication.

From scratch to shelf.

Target group
Market launch September 2026

Mozart Sweets × REWE Austria

Once again, Mozart Sweets GmbH commissioned us to design the Recordable Audio Lollipop – a lollipop that carries a sweet personal message. REWE Austria sells this magical little thing in 145 Billa Plus stores.

REWE Recordable Lolli Presentation

Rewe Lolli

Let’s bring your vision to life.

What could we create together?

Let’s talk

Target group
Selected projects

England’s Chrome Jewels Concept

Norton Commando Café Racer Launch Campaign

A pun-driven launch campaign for the Norton Commando Café Racer, built on a single concept: staging the motorcycle’s premium qualities through wordplay.

Mozart Brand Logo Presentation

Mozart Gummies Brand + Packaging

Communication design for a brand-new Austrian brand, born in Salzburg. Stockenhuber Design developed the brand and packaging design for its unique products.

Avea Aloe Drinks

Avea Aloe Vera Drinks

Brand and packaging design for Avea aloe drinks.

INSTA Detachable Dimmer Presentation

INSTA Detachable Dimmer Switch

Two rings. Two functions. One interface.

Raiffeisen Key Visual

Raiffeisen Romania Campaign

Raiffeisen Bank Romania had updated its online banking platform and needed to inform its customers.

Sipping Through the Ages – Beer Packs

Sipping Through the Ages Beer Collection

Yodobashi XTREME

Yodobashi XTREME Campaign + Brand Design

Brand design and campaign concept for Yodobashi’s Xtreme Delivery Action – a bold, energetic visual presence for the Japanese retailer.

The Neon

The Neon Receiver Concept

The Neon brings the classic Denon receiver into the 21st century: reduced forms, striking light accents and a contemporary look for a product with a long audio tradition.

Highway to the Milky Way Concept

HYMER – Brand Concept: Multimillion Stars instead of a 5-Star Suite

The creative core idea of the campaign: if you want to sell a motorhome, you have to sell the sky.

Ernis Ginger Collection

Ernis Ginger Foods Collection – Brand Design + Packaging

Ernis started with a ginger-flavoured fruit bar – healthy, not too sweet and coated in a wafer-thin layer of chocolate.

Thirst Aid Kit Presentation Chart

Thirst Aid Kit

Thirst Aid Kit unites brand identity, packaging and campaign under one roof. The concept starts with the name itself – a pun that sells all by itself and instantly signals refreshment with wit.

Triangle Alps

Triangle Alps Sideboards

Three furniture pieces conceived as an homage to the Austrian Alps.

Move On Up Shop

Move On Up Shop Design + Brand

Climbing utility shop, built around a climbing wall that connects its two floors.

DNA Identity – Index Book, featuring twelve projects by STOCKENHUBER DESIGN
Published in DNA Identity

Twelve projects by Daniela Stockenhuber / STOCKENHUBER DESIGN were published in DNA Identity by Index Book. The book presents selected work from 20 countries and includes an introduction by David Carson.

Press
CNN International · Design 360° – Furniture design from ViennaCNN International · Design 360°

Furniture design from Vienna

In episode 36, “Furniture Design”, CNN International featured Daniela Stockenhuber’s furniture prototypes. The accompanying programme page by Turner Inflight Services described her designs as “stylish and futuristic”.

Index Book · DNA Identity – Corporate design in an international contextIndex Book · DNA Identity

Corporate design in an international context

Twelve projects by Daniela Stockenhuber were published in DNA Identity by Pedro Guitton. With an introduction by David Carson, the international design volume brings together work by 57 agencies from 20 countries.

DT&G · Design & Publishing Center – Designer portrait: Daniela StockenhuberDT&G · Design & Publishing Center

Designer portrait: Daniela Stockenhuber

In an extensive portrait, Fred Showker paid tribute to Daniela Stockenhuber’s graphic and packaging design. Drawing on selected brand identities, brochures and product campaigns, the article highlighted her expressive use of colour and distinctive typography.

Architecture-Page · India – Stockenhuber Design in profileArchitecture-Page · India

Stockenhuber Design in profile

The international architecture and design platform published a dedicated profile of Stockenhuber Design, presenting the Viennese studio in its “People” section.

Architecture-Page · India – Alex Loft InteriorArchitecture-Page · India

Alex Loft Interior

Architecture-Page featured the interior project “Alex”. The article described how the design redefines the character of an existing space through variations in colour and form.

Architecture-Page · India – FlapshelveArchitecture-Page · India

Flapshelve

The shelving concept “Flapshelve” was presented as a feature on the platform. A further development of the “Boxboard”, it combines an oval form with a self-supporting construction that needs no nails or screws.

Architecture News Plus – Mobile office design collection “Linear”Architecture News Plus

Mobile office design collection “Linear”

Architecture News Plus featured “Linear”, the mobile office furniture collection by Stockenhuber Design. Fourteen combinable modules made of white-lacquered wood, bent chrome tubing and perforated metal panels combine flexible use of space with an industrial design language.

DER STANDARD – “Building Europe” with StrabagDER STANDARD

“Building Europe” with Strabag

DER STANDARD reported on the Strabag image campaign by PKP proximity, with four print and two TV executions. The campaign translated “Building Visions. Building Value. Building Europe” into futuristic imagery. Art direction: Daniela Stockenhuber.

DER STANDARD – Fascination and passionDER STANDARD

Fascination and passion

The article presented the Austrian launch campaign for the Toyota Auris. The integrated campaign by PKP proximity combined emotive imagery with TV, radio, print, outdoor, online and POS. Art direction: Daniela Stockenhuber and Alex Haberfellner.

medianet – Vienna as a benchmark for emotional car advertisingmedianet

Vienna as a benchmark for emotional car advertising

medianet examined the Toyota Auris campaign and the TV production made specifically for Austria, focusing on its emotional staging and international ambition. Daniela Stockenhuber and Alex Haberfellner were credited with the art direction.

ExtraDienst – PKP proximity and the fascination of carsExtraDienst

PKP proximity and the fascination of cars

ExtraDienst presented the integrated launch campaign for the Toyota Auris. The article described how “Toyota Superior Quality” was staged and rolled out across numerous advertising channels. Art direction: Daniela Stockenhuber and Alex Haberfellner.

DER STANDARD – Toyota predicts a hot summerDER STANDARD

Toyota predicts a hot summer

An oversized chilli pepper was the central motif of the campaign for the Toyota Corolla Verso Austria. DER STANDARD reported on the rollout in outdoor, radio, print ads, online and a chilli-shaped mailing. Art direction: Daniela Stockenhuber at PKP proximity.

ExtraDienst – Toyota in a chilli pepperExtraDienst

Toyota in a chilli pepper

ExtraDienst presented the striking chilli motif for the Toyota Corolla Verso Austria. The campaign combined the visual idea with the radio motto “Chili con car” and accompanying online and POS activities. Daniela Stockenhuber was responsible for the art direction at PKP proximity.

ExtraDienst – PKP proximity shows the drive of the futureExtraDienst

PKP proximity shows the drive of the future

The article presented the Toyota Prius campaign built around the “formula for the future of automotive propulsion”. Ads, posters and a dedicated website explained hybrid technology and invited users to an interactive quiz. Art direction: Daniela Stockenhuber.

DER STANDARD – Planting virtual treesDER STANDARD

Planting virtual trees

The Toyota Prius campaign by PKP proximity visualised the benefits of hybrid drive with heart-shaped trees. DER STANDARD reported on posters, print ads, direct mailing and an online campaign for planting virtual trees. Art direction: Daniela Stockenhuber and Alex Haberfellner.

DT&G · Design Center Newsletter

Site of the Month

The Design Center Newsletter featured Daniela Stockenhuber’s website as “Site of the Month”.

Industrial DesignProducts that combine form, function and identity.

We develop distinctive products with a clear design language, high usability and an identity that goes beyond their function.

Industrial Design – STOCKENHUBER DESIGN
PackagingPackaging that makes product and brand visible.

We translate product values into form, material, graphics and presence – for attention, orientation and a clear brand experience.

Packaging Design – STOCKENHUBER DESIGN
Brand & Communication DesignBrands that can be experienced consistently across different media.

From identity and visual language to campaigns and 3D visualisation, we develop communication that carries the product idea further.

Communication Design and Brand Development – STOCKENHUBER DESIGN

Projects

INSTA Detachable Dimmer Switch

Germany, Lüdenscheid · Industrial design

Two rings. Two functions. One interface.

Tubular Drinks Concept

Packaging Design · Vienna

TUBULAR DRINKS concept – cocktails in tubes.

Recordable Audio Lolli – REWE/Mozart Sweets

Brand & Packaging Design through to POS · Austria, Salzburg, Wiener Neudorf

The recordable audio lollipop was developed consistently from the first idea to the shelf and point of sale. It is sold by REWE Austria in 145 Billa Plus stores across Austria.

Sipping Through the Ages Beer Collection

Packaging Design · Vienna

Raiffeisen Romania Campaign

Romania · Advertising campaign, launch campaign

Raiffeisen Bank Romania had updated its online banking platform and needed to inform its customers.

Weingut Gräff Image Campaign

Campaign concept and visuals · Vienna

23 hectares of aroma in every glass!

Norton Commando Café Racer Launch Campaign

Vienna · Advertising campaign, launch campaign

A pun-driven launch campaign for the Norton Commando Café Racer, built on a single concept: staging the motorcycle’s premium qualities through wordplay.

Triangle Alps Sideboards

Interior/Furniture Design · Vienna

Three furniture pieces conceived as an homage to the Austrian Alps.

As Seen on Screen – Sat.1 TV Tableware Packaging Design

Vienna, Germany

Packaging design for the tableware collection of the Sat.1 show “The Taste”.

Honey Honey POS System

Industrial Design · Vienna

A POS system for sustainable beekeepers, built on a connector-and-frame construction.

Beam Suntory Mobile Bar System

Industrial Design · Vienna

A mobile bar with fold-out side panels, designed for Beam Suntory. It is used for product presentations, tastings and events.

Yodobashi XTREME Campaign + Brand Design

Brand design, campaign · Japan, Tokyo

Brand design and campaign concept for Yodobashi’s Xtreme Delivery Action – a bold, energetic visual presence for the Japanese retailer.

Glacier Shot Brand + Packaging Design + Launch Campaign

Vienna

Brand identity, packaging and launch campaign for Glacier Shot – a complete go-to-market concept from the first idea to the shelf.

Hubert Burda Packaging Design Casa Andalusia

Germany · Packaging Design

Packaging design for a tableware collection, developed in collaboration with Hubert Burda Media.

Avea Aloe Vera Drinks

Bochum, Hanoi · Brand Development, Packaging Design

Brand and packaging design for Avea aloe drinks.

Jeep Campaign

Campaign · Vienna

Campaign concept.

Strabag IPO Campaign

Vienna · Advertising campaign, IPO campaign

Campaign design supporting STRABAG’s IPO, conceived to convey scale, stability and investor confidence.

Geroldinger Office Design

Office furniture design · Upper Austria

As part of a brand relaunch for Geroldinger GmbH in Sigharting, Upper Austria, we also designed a comprehensive office furniture collection.

Toyota Austria Campaign

Vienna · Advertising campaign

Advertising campaign for Toyota Austria (PKP Austria) for model launches in Austria.

Panareti Hotel Brand Design

Paphos

Brand identity for the Panareti Hotel.

Lothar Daniel Bechtold Brand Development + Advertising

Brand development · Advertising

Lothar Daniel Bechtold is an Austrian fashion designer for whom we developed the brand design, followed by a trade fair stand.

Move On Up Shop Design + Brand

Vienna · Shop Design Concept

Climbing utility shop, built around a climbing wall that connects its two floors.

Ernis Ginger Foods Collection – Brand Design + Packaging

Brand design · Packaging

Ernis started with a ginger-flavoured fruit bar – healthy, not too sweet and coated in a wafer-thin layer of chocolate.

Bahlsen “Nur Cash is fesch!” Austria Promotion

Promotion Design · Vienna

A promotion concept was developed and visualised for Bahlsen Austria.

Yodobashi High-Speed Delivery Campaign

Japan, Tokyo · Campaign

Conceptual work on brand development for a high-speed delivery service under the Yodobashi name.

Mi Piace Italian Bakery

Vienna · CD + Packaging Design

Corporate design and packaging concept for an Italian bakery.

Ernis Water Packaging Design

Vienna

Packaging design for Ernis bottled water, as an extension of the larger Ernis brand family.

ÖBB Campaign Concept

Advertising campaign

A concept-driven campaign for ÖBB (Austrian Federal Railways), built entirely on railway-themed wordplay – clever headlines that turn railway vocabulary into brand messages and let the wit itself carry the campaign’s charm.

The Neon Receiver Concept

Product design · Vienna

The Neon brings the classic Denon receiver into the 21st century: reduced forms, striking light accents and a contemporary look for a product with a long audio tradition.

Dragon Wagon Brand Design + Packaging Design

Vienna · Brand development, brand design

Brand identity and packaging design for Dragon Wagon, developed for a distinctive presence on the shelf.

MediaMarkt ERA POS Design

Vienna · POS Design

Point-of-sale design for the Swiss MediaMarkt ERA concept.

Moto Guzzi Office Interior Design

Italy · Office Furniture Design

Interior design concept for an office area in the Moto Guzzi look, translating the brand language into furniture and spatial design.

L’Oréal Brandwheel Lancôme – Travel Retail Solutions

Travel Retail Shop Design

Brandwheel and point-of-sale concepts for L’Oréal’s travel retail business, including coaching participants throughout Austria in the brandwheel system.

Chocfruit Packaging Design

Packaging design · Vienna

The concept mirrors the product itself: how do you best package healthy dried fruit? In chocolate. And how do you best package that? In a fruity, friendly and appetising design.

SALEWA Get Vertical

Advertising campaign · Salzburg

Classic advertising campaign for SALEWA Get Vertical climbing and bouldering equipment.

Q Seat Encore

Qatar, Doha, United Kingdom, London · Industrial Design

An aircraft seat that converts effortlessly from passenger to cargo mode.

teve Sideboard

Furniture design · Vienna

The teve sideboard combines clean edges and warm materials in a versatile piece of furniture for the living area – considered proportions and high-quality craftsmanship are at the heart of the design.

TEMPO Toilet Paper Packaging Redesign

Switzerland, Zurich · Packaging Redesign

Packaging redesign for TEMPO toilet paper in Switzerland. 3-ply, 4-ply, 5-ply ... all new!

Mozart Gummies Packaging Design

Packaging Design · Vienna, Salzburg

Ballchair

Furniture design

The Ballchair is made of triangular panels – a sculptural seating concept that combines geometric clarity with an unusual, spherical silhouette.

Coco Water Packaging Design

Germany, Bochum

Avea Coco Water from Vietnam.

move digital AG

Brand development · Zurich

move digital combines clear interface design with a well-thought-out brand identity – a digital product that provides orientation and works intuitively.

Mozart Gummies Brand + Packaging

Brand development & Packaging Design · Salzburg

Communication design for a brand-new Austrian brand, born in Salzburg. Stockenhuber Design developed the brand and packaging design for its unique products.

HYMER – Brand Concept: Multimillion Stars instead of a 5-Star Suite

Advertising campaign · Brand Positioning

The creative core idea of the campaign: if you want to sell a motorhome, you have to sell the sky.

HYMER – From the Autobahn to the Milky Way

Advertising campaign · Germany

A campaign for HYMER that revolves around the starry sky rather than the motorhome itself – “From the Autobahn to the Milky Way” combines cinematic landscape images with a short campaign headline, designed for …

Thirst Aid Kit

Brand, packaging & campaign · Vienna

Thirst Aid Kit unites brand identity, packaging and campaign under one roof. The concept starts with the name itself – a pun that sells all by itself and instantly signals refreshment with wit.

Takahashi Soundplanet

Industrial design

The Takahashi Bluetooth speaker – aka the singing dodecahedron.

Target group