STOCKENHUBER DESIGN is an independent, interdisciplinary design studio based in Vienna.
For more than 30 years we have been developing products, packaging, brands and communication at the intersection of industrial design and communication design.
In the 1990s, Daniela Stockenhuber completed advanced studies in industrial design and communication design at ArtCenter College of Design. This interdisciplinary perspective still shapes the studio’s work today.
We don’t see design as the sum of individual disciplines, but as one coherent system.
A product is more than its form.
Packaging is more than its shell.
A brand is more than its logo.
We look at the whole: form, function and material, packaging, brand and communication – each level strengthening the others.
Our strength isn’t a particular style. It’s connecting these levels.
Design is our strategic tool: it makes value visible, sets products apart and turns complex offers into clear, distinctive brands.
For products with potential and companies ready to unlock it – from FMCG and consumer durables to industry, electronics and premium.
One coherent system – because design drives business.
Twelve projects by Daniela Stockenhuber / STOCKENHUBER DESIGN were published in DNA Identity by Index Book. The book presents selected work from 20 countries and includes an introduction by David Carson.
CNN International · Design 360°In episode 36, “Furniture Design”, CNN International featured Daniela Stockenhuber’s furniture prototypes. The accompanying programme page by Turner Inflight Services described her designs as “stylish and futuristic”.
Index Book · DNA IdentityTwelve projects by Daniela Stockenhuber were published in DNA Identity by Pedro Guitton. With an introduction by David Carson, the international design volume brings together work by 57 agencies from 20 countries.
DT&G · Design & Publishing CenterIn an extensive portrait, Fred Showker paid tribute to Daniela Stockenhuber’s graphic and packaging design. Drawing on selected brand identities, brochures and product campaigns, the article highlighted her expressive use of colour and distinctive typography.
Architecture-Page · IndiaThe international architecture and design platform published a dedicated profile of Stockenhuber Design, presenting the Viennese studio in its “People” section.
Architecture-Page · IndiaArchitecture-Page featured the interior project “Alex”. The article described how the design redefines the character of an existing space through variations in colour and form.
Architecture-Page · IndiaThe shelving concept “Flapshelve” was presented as a feature on the platform. A further development of the “Boxboard”, it combines an oval form with a self-supporting construction that needs no nails or screws.
Architecture News PlusArchitecture News Plus featured “Linear”, the mobile office furniture collection by Stockenhuber Design. Fourteen combinable modules made of white-lacquered wood, bent chrome tubing and perforated metal panels combine flexible use of space with an industrial design language.
DER STANDARDDER STANDARD reported on the Strabag image campaign by PKP proximity, with four print and two TV executions. The campaign translated “Building Visions. Building Value. Building Europe” into futuristic imagery. Art direction: Daniela Stockenhuber.
DER STANDARDThe article presented the Austrian launch campaign for the Toyota Auris. The integrated campaign by PKP proximity combined emotive imagery with TV, radio, print, outdoor, online and POS. Art direction: Daniela Stockenhuber and Alex Haberfellner.
medianetmedianet examined the Toyota Auris campaign and the TV production made specifically for Austria, focusing on its emotional staging and international ambition. Daniela Stockenhuber and Alex Haberfellner were credited with the art direction.
ExtraDienstExtraDienst presented the integrated launch campaign for the Toyota Auris. The article described how “Toyota Superior Quality” was staged and rolled out across numerous advertising channels. Art direction: Daniela Stockenhuber and Alex Haberfellner.
DER STANDARDAn oversized chilli pepper was the central motif of the campaign for the Toyota Corolla Verso Austria. DER STANDARD reported on the rollout in outdoor, radio, print ads, online and a chilli-shaped mailing. Art direction: Daniela Stockenhuber at PKP proximity.
ExtraDienstExtraDienst presented the striking chilli motif for the Toyota Corolla Verso Austria. The campaign combined the visual idea with the radio motto “Chili con car” and accompanying online and POS activities. Daniela Stockenhuber was responsible for the art direction at PKP proximity.
ExtraDienstThe article presented the Toyota Prius campaign built around the “formula for the future of automotive propulsion”. Ads, posters and a dedicated website explained hybrid technology and invited users to an interactive quiz. Art direction: Daniela Stockenhuber.
DER STANDARDThe Toyota Prius campaign by PKP proximity visualised the benefits of hybrid drive with heart-shaped trees. DER STANDARD reported on posters, print ads, direct mailing and an online campaign for planting virtual trees. Art direction: Daniela Stockenhuber and Alex Haberfellner.
The Design Center Newsletter featured Daniela Stockenhuber’s website as “Site of the Month”.
We work for companies that:
• are bringing a new product to market,
• are developing an existing range further,
• are building or repositioning a consumer brand,
• want to connect product, packaging and communication more clearly.
Whether FMCG, consumer durables, industry, electronics or premium: we translate product strengths into a distinctive, consistent market presence.
You work directly with Daniela Stockenhuber.
We use Google Analytics to understand how visitors use this website. It only runs if you agree. More in our privacy policy.