HYMER – Brand Concept: Multimillion Stars instead of a 5-Star Suite

The creative core idea of the campaign: if you want to sell a motorhome, you have to sell the sky. However luxurious the fittings, a 5-star hotel could always offer a few more amenities – but it can’t take you to the remote, breathtaking places a motorhome can reach. “Multimillion Stars instead of a 5-Star Suite” makes the starry sky above the motorhome the true luxury.