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VIENNA-BASED MULTIDISCIPLINARY DESIGN STUDIO
INDUSTRIAL DESIGN / PACKAGING / BRAND DEVELOPMENT / COMMUNICATION DESIGN
From the first sketch to the finished product and brand experience.
ONE COHERENT SYSTEM - BECAUSE DESIGN DRIVES BUSINESS
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HYMER — Brand Concept: Millions of Stars Instead of a Five-Star Suite
Project Type
Brand Positioning
Project Type
Brand Positioning
The campaign’s core idea: To sell a motorhome, you have to sell the sky. Even the finest amenities can’t compete with a five-star hotel’s comforts—but a hotel can’t take you to the remote, breathtaking places a motorhome can reach. “Millions of Stars Instead of a Five-Star Suite” makes the night sky above the motorhome the ultimate luxury.
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