INTERDISCIPLINARY DESIGN STUDIO AT THE INTERSECTION OF PRODUCT AND COMMUNICATION
We connect industrial design, packaging, brand development and communication design into one coherent system.
From the first thought to the finished product and brand experience.
ONE COHERENT SYSTEM. - BECAUSE DESIGN DRIVES BUSINESS.
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HYMER — Brand Concept: Millions of Stars Instead of a Five-Star Suite
Project Type
Brand Positioning
Project Type
Brand Positioning
The campaign’s core idea: To sell a motorhome, you have to sell the sky. Even the finest amenities can’t compete with a five-star hotel’s comforts—but a hotel can’t take you to the remote, breathtaking places a motorhome can reach. “Millions of Stars Instead of a Five-Star Suite” makes the night sky above the motorhome the ultimate luxury.
